What is the difference between a PEP match and an adverse-media match?

A PEP match and an adverse-media match are different signals from different sources, requiring different responses.

A PEP match identifies the screened person as a Politically Exposed Person under FATF Recommendation 12. PEPs are individuals entrusted with prominent public functions: heads of state, senior politicians, senior judicial or military officials, senior executives of state-owned enterprises, important political party officials. Family members and close associates of PEPs are also covered. The four FATF categories are current PEP, former PEP (within 12 months of leaving office, or longer for high-risk roles), family member, and close associate. PEP status is a fact about the person, sourced from official records (election registers, government publications, regulator databases). PEP exposure does not automatically mean the person is high-risk; it means the firm has to apply Enhanced Due Diligence per MLR-2017 reg 19, which typically involves senior-management sign-off plus additional source-of-funds verification.

An adverse-media match is media-mention evidence that the person has been associated with crime, fraud, corruption, or other risk-relevant behaviour. The source is news media plus court records plus regulator publications. Severity ranges from HIGH (terrorism, trafficking, ongoing investigations) through MEDIUM (fraud, financial crime, disqualification) to LOW (regulatory breaches, civil disputes). Adverse media is interpretive: a mention is not a conviction; the firm has to weigh the evidence and decide whether to onboard, decline, or apply EDD.

The two often co-occur (a sanctioned PEP usually has heavy adverse media), but absence of one does not imply absence of the other. UK regulated firms are expected to screen for both as part of MLR-2017 CDD. Certaby's check returns both signals with severity bands and source provenance for each match.

Last updated 2026-05-09.